Call us on 020 8948 2340

About Us

Having worked for many years in leading London stores, including a fabulous Couture house Sheila Harding and her team of experienced consultants know that many brides-to-be can find searching for their perfect gown a little overwhelming.

It is the most important you will ever wear afterall, and there are so many choices! At BOA Boutique we have brought together a truly unique and rather exciting collection of wedding gowns. We edit very selectively and each designer we have chosen to work with has a clearly defined signature.

We also compliment our bridal gowns with a fabulously edited range of occasion wear and accessories, all conveniently under one roof.


When you make a bridal appointment with BOA Boutique we want it to be a very special occasion. We offer a completely complimentary 1st appointment that lasts an hour and a half and it is on a one-to-one basis with one of our specialist consultants. We want you to have a really enjoyable and special time when you visit us, and we pride ourselves on making you feel very comfortable.

Many brides cannot make their mind up on their first appointment or perhaps, want to bring a family member or friend with them for a second appointment, and again, at BOA Boutique we offer a 2nd appointment where we can focus more fully on the gowns that you loved from your first appointment. This consultation is also complementary.

If after the second appointment you are still not ready to make a decision, and you feel that you will require a 3rd appointment, then we do ask for a £25 fee for a weekend appointment (payable before the 3rd appointment).

This cost is redeemable if you do go on to purchase a gown from us. If you can schedule your 3rd appointment for a weekday, then we are most happy to accommodate you free of charge for the 3rd consultation also.